How Much Do Headshots Cost in 2026?
Whether you need a LinkedIn headshot, a corporate team photo or an updated professional portrait, the first question is usually the same: how much do headshots cost? The answer depends on the method you choose, your location and how many final images you need.
Below is a clear breakdown of the three main options in 2026: doing it yourself, using an AI headshot generator, or hiring a professional photographer.
| Method | Cost | Photos | Turnaround |
|---|---|---|---|
| DIY (phone) | $0 | A few | Instant |
| AI (AiProPortrait) | $19–$39 | 40+ | ~45 min |
| Photographer | $150–$500+ | 3–10 | 1–2 weeks |
1. DIY headshots — $0
The cheapest option is to grab your phone, find a clean background and take a selfie or ask someone to snap a few shots. With a ring light and a little patience, you can get a decent result for free.
Pros: Free. Instant. No scheduling required.
Cons: Lighting, framing and editing are all on you. The result often looks casual rather than professional, which can hurt your credibility on LinkedIn or your company website. If you need consistent photos for a whole team, DIY quickly becomes impractical.
2. AI headshots — $19–$39
AI headshot generators like AiProPortrait let you upload a few selfies and receive 40+ studio-quality professional headshots in about 45 minutes. You choose from multiple outfits, backgrounds and crops — all generated by AI that has been trained on your face.
Pros: Affordable ($19 for 40+ photos). Fast (~45 minutes). Unlimited outfits and backgrounds. No studio visit. Works great for team headshots because every person gets consistent quality from wherever they are.
Cons: You need decent selfies to start with (good lighting, clear face). Results depend on the quality of your input photos.
3. Professional photographer — $150–$500+
Hiring a professional photographer is the traditional approach. A typical session costs $150–$300 for a basic package and $300–$500+ for premium options with multiple looks, hair and makeup, and extensive retouching. In major cities like New York or Los Angeles, prices can be even higher.
Pros: Expert direction. High-quality lighting and equipment. A curated, polished result.
Cons: Expensive. You have to schedule time, travel to the studio, and wait days or weeks for retouched images. You typically get only 3–10 final photos. Updating for new team members means rebooking the entire session.
Headshot costs by industry
Pricing varies by industry because some types of headshots require more specialized photographers or additional styling:
- LinkedIn headshots: $150–$300 at a studio, or $19 with AiProPortrait.
- Business headshots: $150–$350+ per session. Companies often pay per person for team shoots.
- Corporate headshots: $200–$400+ per person, especially for on-site sessions or firms with strict brand guidelines.
- Actor headshots: $200–$500+ per session. Many actors shoot multiple looks (commercial and theatrical), which adds cost.
- Real estate headshots: $150–$450 per agent, depending on the market and photographer.
The bottom line
If budget is your main concern, a DIY selfie is free but risky. If you want studio-quality results without the studio price, an AI headshot generator gives you the best value: 40+ polished photos for $19. If you prefer in-person direction and have the budget, a professional photographer is still a great option — just expect to spend $150–$500+ per session.
For most professionals, AI headshots hit the sweet spot of quality, speed and price. You get more photos, faster, for a fraction of the cost — and you can redo them anytime your look changes.
